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Welcome to the German Pavilion!
7 – 9 June 2009
Dubai International Convention & Exhibition Centre
Dubai, U.A.E.
WELCOME to the GERMAN PAVILION, the GERMAN
WINDOW of BEAUTY at Beautyworld Middle East 2009
and Wellness & Spas Middle East 2009.
Germany - The Quality Country
Made in Germany
Committed to Excellence
The GERMAN PAVILION is sponsored by the German Federal Ministry of Economics and Technology (BMWi) in co-operation with the Association of the German Trade Fair Industry (AUMA) and supported by the German Cosmetic, Toiletry, Perfumery and Detergent Association (IKW). Since the first event German exhibitors are participating in this event under the brand made in Germany. Again in 2009 the GERMAN PAVILION and its exhibitors will be one of the highlights of the beauty & wellness shows.
Germany - The Quality Country is presenting products designed at the leading edge of high technology, innovation, design, product safety and environmental consciousness. This "Five-concepts-strategy" does build the platform for cosmetic, toiletry & perfumery brands made in Germany. Consequently and based on a long tradition, they are among the most valuable brands with a world-wide reputation for its commitment to excellence.
Already more than 2,000 years ago the Latin abbreviation SPA "Sanus Per Aquam" (healthy through water) was used for bath, wellness & health concepts when Roman soldiers crossed the Alps and came to Central Europe. For the recreation of the soldiers they did invent hot thermal spring water SPAs in the former Germania, among others and world famous until today in Baden-Baden or Wiesbaden (Germany). Lost in the Middle Age, the health and wellness concept was reinvented in the 19th century by the German parish priest Sebastian Kneipp.
Like "Eau de Cologne" created in Cologne (Germany) more than 200 years ago, well-known herbal extracts recipes or highly appreciated category brands of our industry were designed in Germany. The combination of history, innovation, high technology, consumer focus and environmental consciousness has lead to the pole position of the beauty & body care products made in Germany at global scale.
As a consequence of its high quality and safety concept, products made in Germany are increasingly appreciated by the consumers in Middle East, the G.C.C. countries, Iran, Africa, the Indian sub-continent and the C.I.S. German exports of beauty and body care products to the G.C.C. countries are a story of success: In 2002 the UAE did replace Saudi Arabia from pole position in G.C.C. In 2008 German cosmetic exports to the UAE were about three times as much as ten years ago.
Come in and find out in the GERMAN PAVILION the quality of made in Germany.
You will find the GERMAN PAVILION at Dubai International Exhibition Centre (DWTC), Hall 6 (beauty and wellness)
Information counter: Hall 6, Booth 6A52 / 6B61
