From May 7 4 to 7 6, Dubai will be centre of the fragrance world. At Beautyworld Middle East, more than 1.500 exhibitors will present their latest developments for beauty, hair, fragrance and we/1-being. One of the most traditional companies in the venue of Dubai International Convention and Exhibition Centre will be Bell Flavors & Fragrances. The Germany-based manufacturer of flavours and fragrances, botanical extracts and ingredient specialities will present its tailor-made fragrance creations for the Middle East at stand S 1 E26 in the German Pavilion. Starting operations in 1829, Bell's founding firm is considered one ofthe oldest manufacturers in the flavour and fragrance industry. The scientific accomplishments developed at this company preceeded technologies still used in the industry. Today, Bell's experts utilise this knowledge as the
basis for their current developments internationally.
Bell EMEA started business in the Middle East more than ten years ago. "For us, the region is one of our most important growth markets. lt is vibrant and consumers continue to increase spending, not just notjust in fine perfumery, butalso in personaland hausehold care products. We offer innovative fragrances with high impact, great quality at affordable prices", explains Vice President Michael Heinz.
Success through Understanding
What makes the company successful in the Arabian market, explains the VP as follows: "Mutual understanding is key to success in any region. We hired local people to understand the needs of the Middle East and learned a Iot du ring our first years, incorporating the insights into our products. As a result, today we offer a broad product portfolio of tailor-made fragrances for the Middle East. Our client base is not only strong, but still growing. Tradeshows like Beautyworld are a perfect opportunity for us to strengthen and expand our personal relationships", emphasises Heinz.
Long-lasting Fragrance with Scent2Last
Scent is deeply rooted in the Arabian culture. People in this region are passionate about fragrances and use them as an expression of their personality. Due to the hot desert climates, people demand for strong, Iang-Iasting fragrances with high impact. This is why perturne oils are even dabbed onto
the skin and then layered with an additional sprayed fragrance to prolang the scent.
Bell developed "Scent2Last" to meet these consumer needs. The intense perfume cream to be presented at Beautyworld holds as much perfume oil as typical fine fragrance products. lt is based on a silicone-water emulsion which is easy to disperse and comfortably to dose. Furthermore, "Scent2Last" is a portable replacement for fine perfume and ideal for refreshment.
Fragrances ofthe Orient
The smelling symbol ofwealth, esteem and Arabian culture is the intensely woody and rich scent of agarwood, also known as Oud. For Beautyworld, Bell's fragrance experts created new oriental fragrances featuring the precious resin. Names like "Oud Elaine", "Oud Fusion" or "Oud Zayed" announce one ofthe distinctive scent components that is used.
Oud is prized for its opulent aroma of precious woods, leather and balsams. lt is mandatory for an oriental fragrance range. Bell's perfumers compose sophisticated fragrances an this base by adding other precious components and bringing them into an impressing balance. Even floral compositions like Mythique Rose & Oud or Rose Sabaik are enhanced with Oud.
Bell's fragrance creations for the Arabian market cover both oriental and so-called French Type compositions. After all, French Type compositions which represent typical Western notes are also demanded by Middle East consumers. Bell presents more than 100 new developments as weil as its bestsellers in this segment.
Bell at German Pavilion 51 E26
At Beautyworld, Bell is tobe found in the German Pavilion at stand 51 E26. "We Iove the Made ln Germany concept and traditionally participate in this attractive area of the tradeshow", states Michael Heinz. "We are looking forward to interesting encounters and are eager to present our new fragrances. Also, we are curious to hear about new product needs for personal care, fine perfumery and hausehold care products. Our top perfumers, marketing and sales experts will be available for the whole tradeshow."
About Bell Flavors & Fragrances EMEA:
Bell Flavors & Fragrances is a /eading supplier offlavours, fragrances, botanica/ extracts and ingredient specialities to the beverage and food industry, as weil as the hausehold care and personal care industry.
As private enterprise with an effective corporate structure, Bell is in the positiontorender excellent service and to supply its extensive product portfolio. Bell's affi/iated companies in the United States, Canada, Mexico, Brazil and China give the company greater flexibility in the world market place and enable Bell to bring new trends quickly to customer's attention. Bells goal is to help its customers to place successful
products in the market.
j.ha mmer@bell-eu rope.com
Exhibitor: Bell Flavors and Fragrances GmbH