Logo Made in Germany
presented by Logo BMWi
in cooperation with Logo AUMA
Key-Visual Beautyworld Middle East 2017

Beautyworld Middle East 2017

14 – 16 May 2017 – Dubai, U.A.E.

Meet 40 German companies

Welcome to the German Pavilion at Beautyworld Middle East!

International Trade Fair for Beauty Products, Hair, Fragrances and Wellbeing in the Middle East

14 – 16 May 2017
Dubai International Convention and Exhibition Centre
Dubai, U.A.E.

WELCOME to the German Pavilion, the GERMAN WINDOW of BEAUTY at Beautyworld Middle East 2017!

Germany - The Quality Country 
Made in Germany 
Committed to Excellence

The GERMAN PAVILION is sponsored by the German Federal Ministry for Economic Affairs and Energy (BMWi) in co-operation with the Association of the German Trade Fair Industry (AUMA) and supported by the German Cosmetic, Toiletry, Perfumery and Detergent Association (IKW) and the Association of the German Cutlery and Houseware Industry (IVSH). Since the first event in 1996 German exhibitors are successfully participating in this international beauty show under the brand made in Germany. Again in 2017 the GERMAN PAVILION and its about 38 exhibitors are one of the highlights of Beautyworld Middle East. 

Germany - The Quality Country is presenting products designed at the leading edge of high technology, innovation, design, product safety and environmental consciousness. This "Five-Concepts-Strategy" does build the platform for cosmetic, toiletry & perfumery brands made in Germany. Consequently and based on a long tradition, they are among the most valuable brands with a world-wide reputation for its commitment to excellence. 

Already more than 2,000 years ago the Latin abbreviation SPA "Sanus Per Aquam" (healthy through water) was used for bath, wellness & health concepts when Roman soldiers crossed the Alps and came to Central Europe. For the recreation of the soldiers they did invent hot thermal spring water SPAs in the former Germania, among others and world famous until today in Baden-Baden or Wiesbaden (Germany). Lost in the Middle Age, the health and wellness concept was reinvented in the 19th century by the German parish priest Sebastian Kneipp.

Like "Eau de Cologne" created in Cologne (Germany) more than 200 years ago, well-known herbal extracts recipes or highly appreciated category brands of our industry were designed in Germany. The combination of history, innovation, high technology, consumer focus and environmental consciousness has lead to the pole position of the beauty & body care products made in Germany at global scale.

As a consequence of its high quality and safety concept, products made in Germany are increasingly appreciated by the consumers in Middle East, the G.C.C. countries, Iran, Africa, the Indian sub-continent and the C.I.S. German exports of beauty and body care products to these big global growth markets and especially to the G.C.C. countries are a permanent story of success.

Come in and find out in the GERMAN PAVILION the quality products and services "made in Germany".

Exhibitors at the German Pavilion


artefactum GmbH
Care Concentrate
Booth number: S1-E20

Beauty Brands International GmbH
Marbert Bath & Body Classic
Booth number: S1-F15

Batman Begins
Booth number: S1-E21

DBT - Direct Beauty Technologies GmbH
KIEHL abrasive manicure and pedicure tools
Booth number: S1-F31

Brauns-Heitmann GmbH & Co. KG
Simplicol Intensiv Black
Booth number: S1-E46

Develle Premium Cosmetics GmbH
Develle Premium Deluxe eyelash growth enhancing serum
Booth number: S1-E32

View all German exhibitors and products

News & Innovations

Nomination Duftstars 2017
LUXESS fragrances on their winning run! As last year the LUXESS GmbH participates with their latest scented creations in the annual German fragrance competition, to win the most important award of the fragrance industry. With significant success – BATMAN THE DARK KNIGHT RISES, as well as T... | Further reading

Titancarbonide nippers for podiatry and manicure
| Further reading

Your Derm - Age Slow Feel Young
For the first time ever, dermaceutical cosmetics science has been paired with knowhow from the professional cosmetics area by Gerhard Klapp with over 40 years of experience and continuous research and development of new high-tech active ingredients and methods. From the idea, strategic planning... | Further reading

News & Innovations
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Anton W.C. Denker GmbH
Booth number: S1-E45