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presented by Logo BMWi
in cooperation with Logo AUMA
Key-Visual Beautyworld Middle East 2017

Beautyworld Middle East 2017

14 – 16 May 2017 – Dubai, U.A.E.

Meet 40 German companies

Welcome to the German Pavilion at Beautyworld Middle East!

International Trade Fair for Beauty Products, Hair, Fragrances and Wellbeing in the Middle East

14 – 16 May 2017
Dubai International Convention and Exhibition Centre
Dubai, U.A.E.

WELCOME to the German Pavilion, the GERMAN WINDOW of BEAUTY at Beautyworld Middle East 2017!

Germany - The Quality Country 
Made in Germany 
Committed to Excellence

The GERMAN PAVILION is sponsored by the German Federal Ministry for Economic Affairs and Energy (BMWi) in co-operation with the Association of the German Trade Fair Industry (AUMA) and supported by the German Cosmetic, Toiletry, Perfumery and Detergent Association (IKW) and the Association of the German Cutlery and Houseware Industry (IVSH). Since the first event in 1996 German exhibitors are successfully participating in this international beauty show under the brand made in Germany. Again in 2017 the GERMAN PAVILION and its about 38 exhibitors are one of the highlights of Beautyworld Middle East. 

Germany - The Quality Country is presenting products designed at the leading edge of high technology, innovation, design, product safety and environmental consciousness. This "Five-Concepts-Strategy" does build the platform for cosmetic, toiletry & perfumery brands made in Germany. Consequently and based on a long tradition, they are among the most valuable brands with a world-wide reputation for its commitment to excellence. 

Already more than 2,000 years ago the Latin abbreviation SPA "Sanus Per Aquam" (healthy through water) was used for bath, wellness & health concepts when Roman soldiers crossed the Alps and came to Central Europe. For the recreation of the soldiers they did invent hot thermal spring water SPAs in the former Germania, among others and world famous until today in Baden-Baden or Wiesbaden (Germany). Lost in the Middle Age, the health and wellness concept was reinvented in the 19th century by the German parish priest Sebastian Kneipp.

Like "Eau de Cologne" created in Cologne (Germany) more than 200 years ago, well-known herbal extracts recipes or highly appreciated category brands of our industry were designed in Germany. The combination of history, innovation, high technology, consumer focus and environmental consciousness has lead to the pole position of the beauty & body care products made in Germany at global scale.

As a consequence of its high quality and safety concept, products made in Germany are increasingly appreciated by the consumers in Middle East, the G.C.C. countries, Iran, Africa, the Indian sub-continent and the C.I.S. German exports of beauty and body care products to these big global growth markets and especially to the G.C.C. countries are a permanent story of success.

Come in and find out in the GERMAN PAVILION the quality products and services "made in Germany".

Exhibitors at the German Pavilion


One Drop Only GmbH
One Drop Only® Toothpaste Concentrate
Booth number: S1-F29

United Brands Marketing GmbH
BROW UP! eyebrow
Booth number: S1-E18

Inspira Cosmetics GmbH
inspira: absolue - the world´s first line to prevent and treat skin burnout
Booth number: S1-F27

Straub Beauty Group
Bettina Barty Red Line
Booth number: S1-F11

Arcaya GmbH
Booth number: S1-E36

Batman Begins
Booth number: S1-E21

View all German exhibitors and products

News & Innovations

The One Drop Only ® PHARMACIA ONDROHEXIDIN Toothpaste cleans and cares for teeth and gums. Chlorhexidindigluconat and CPC have a long-lasting antibacterial effect and help to prevent plaque effectively. toothpaste for daily use with 0,06% chlorhexidine digluconate, 0,05% cetylpyridium... | Further reading

Malou Keratin Collagen Treatment
The Malou Keratin & Collagen Treatment is a specifically treat for weak and damaged hair. It leaves your hair strong and super soft. Frizzy hair, undesired curls or unruly waves are turned into soft, manageable and shiny hair which is much easier and faster to style every day. HOW IT WORKS ... | Further reading

Overwrap your products in our sealable gift wrap!
Overwrapping in clear foil is not the only solution! You can overwrap your products automatically into our sealable gift wrapping papers using your existent machines. Efficiency and productivity Outstanding product presentation Large choice of raw papers Design or logo can be posi... | Further reading

News & Innovations
Your personal organizer

Your personal organizer

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This is your personal organizer to manage your contacts to the German exhibitors.